Truth-Hardening Action Checklist

Section 1: Entity Home Page

Check each item once complete.

• ☐We have one clear page that explains what the company is
• ☐The page states who the company serves
• ☐The page states what category the company belongs to
• ☐The page explains where the company operates, if relevant
• ☐The page clearly states what the company does not do
• ☐The opening section explains the business in plain language
• ☐The page avoids vague marketing language where a precise definition would be better

Section 2: Canonical FAQ

• ☐We have a core FAQ page that answers real evaluation questions
• ☐The FAQ includes who the offer is for
• ☐The FAQ includes who the offer is not for
• ☐The FAQ explains pricing or how pricing is determined
• ☐The FAQ covers alternatives or comparisons
• ☐The FAQ addresses legitimacy and trust questions
• ☐Each FAQ question is written in natural language
• ☐Each answer begins with a direct response, not a long intro

Section 3: Explicit Negatives

• ☐We have listed the top misunderstandings people could have about the brand
• ☐We have published direct corrections for those misunderstandings
• ☐We use phrases like "we do not," "this is not," and "we are not" where helpful
• ☐We have reviewed whether any omitted clarification could create avoidable confusion
• ☐We have added explicit negatives to high-traffic or high-importance pages where relevant

Section 4: Corroboration Layer

• ☐Our About page aligns with our homepage messaging
• ☐Our key profiles use the same company description
• ☐Our categories are consistent across listings and directories
• ☐Our service descriptions are consistent across major public sources
• ☐Our founder or leadership bios do not contradict the company positioning
• ☐We have identified third-party pages that already corroborate our core identity
• ☐We have identified gaps where additional credible corroboration would help

Section 5: Citation-Ready Structure

• ☐Our core pages define the topic early
• ☐Important claims appear near the top of the page
• ☐Headings are phrased as real questions where appropriate
• ☐The first paragraph under each heading answers directly
• ☐We use specific nouns and entities instead of vague terms
• ☐We include concise summary bullets where useful
• ☐We clearly distinguish what the offer is from what it is not
• ☐We have reviewed whether the page is easy to quote, summarize, and classify

Section 6: Weekly Review

• ☐We reviewed one core page this week for clarity and extractability
• ☐We checked whether messaging drift has appeared across pages or profiles
• ☐We updated at least one truth anchor this week
• ☐We identified one ambiguity that could be reduced
• ☐We logged the changes made and the pages touched